ObviousIdea a vendu ses parts dans VSO-Software – Communiqué de presse
Toulouse, France, le 1er mars 2011
Pour diffusion immédiate
Idée évidente ! est une nouvelle société Internet créée en 2011 pour développer et promouvoir plusieurs logiciels d’ordinateurs personnels, services Web et applications mobiles pour les utilisateurs finaux.
Après des mois de discussions, Idée évidente ! est heureux d’annoncer la vente de sa part dans VSO-Software , un autre éditeur de logiciels basé à Toulouse et fournissant des logiciels populaires dans le monde entier.
Why this news is important for ObviousIdea! ? The deal completed today is equivalent to a nice fundraising, but it also allowed acquiring a catalog of existing and popular products from VSO-Software. This database of users and products will help to introduce new projects. “That’s definitely the starting date of this new company, and with this deal I am really confident for the future, as the most difficult task actually is to build a brand and a community of users” says Fabrice Meuwissen, the CEO and Founder of ObviousIdea!, previously shareholder and CEO of VSO-Software.
Idée évidente ! se concentrera sur 3 activités au cours des prochains mois :
1 – Promouvoir et développer le catalogue de produits acquis, principalement orienté vers les produits de consommation et le marché de la photo, avec Redimensionneur d’image VSO ( estimé à 500k téléchargements par mois ), PhotoOnWeb une application et un service web pour partager vos photos en famille, ATOM Gps et GPS Stone pour iPhone sont des produits permettant de géolocaliser des photos et de partager les détails de votre itinéraire sur Google maps.
2 – Développer de nouveaux produits et services, non limités aux utilisateurs finaux.
Some project are still under development like Salmon Email Tracking for Outlook a plugin to improve the follow-up of important email exchange, using neuromarketing to improve reply success rate, born during the first Start Up Week end of Toulouse in November 2010.
Un produit cloud, avec un nom temporaire, www.send-to-my-cloud.com, est en fait un gestionnaire de signets et de notes en ligne personnel et privé, il sera étendu dans la future version avec une escapade de stockage sécurisée pour héberger vos fichiers avec des services populaires tels que Dropbox, Amazon S3 ou Google Docs.
3 – Invest in young startups and new existing companies. “Because I won’t be able to spend all the money available in my only own development, I want to give back to the community and help others, like I would have appreciated to be helped myself”, says Fabrice Meuwissen, “it’s something I am already doing in my town area as a business angel but with the traffic of this new company, I will be able to help both with money and exposure”.
ObviousIdea! promises to be a consumer centric company, it means users will participate actively in the life of products, suggesting new features, deciding where and how to implement the action of the services. “I am sick of all these companies whose support team members don’t even react to suggestions you could make by email, if you are lucky enough to receive a reply …unfortunately.” Says Fabrice. It is something so easy to set up with social networks and specialized tools such as Uservoice. You need to engage the users in all the process of your company if you want to be successful whatever the millions you may have on your bank account. Fabrice Meuwissen is a Usability expert and consultant in Strategic Marketing graduated from the Stanford University in 2010.
But… ObviousIdea! is already facing a challenge, which is to build a larger team of developers ( php, jquery, html5, .net, Delphi ), community manager, and enthousiastic users. New company owner confesses the biggest issue for now will be to recruit to be sure the new projects will be released on time.
Contact ObviousIdea
+33 (0)9 72 12 29 92
[email protected]
http://www.facebook.com/obviousidea
http://twitter.com/obviousidea